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UFC announces ‘massive’ partnership with DraftKings worth reportedly $350 million

There’s big news in the sports betting and daily fantasy world.

On Thursday the UFC announced that DraftKings will be its first official sportsbook and daily fantasy partner in the United States and Canada. ESPN reports that the five-year agreement will see DraftKings pay the UFC a whopping $350 million.

“This is a massive deal that will benefit UFC, DraftKings, and most of all the fans,” said UFC President Dana White in an official press release. “DraftKings is the best at what they do in the betting and daily fantasy space, and unlike other sports, UFC has no off season.