UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), today announced a multiyear partnership with Meta to leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world.
As UFC’s first Official Fan Technology Partner, Meta will collaborate with UFC to use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content than ever before. In addition, Meta will become the Official AI Glasses Partner of UFC and will work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.