UFC News · Mar 6, 2025
UFC AND TRUE CLASSIC ANNOUNCE OFFICIAL PARTNERSHIP
True Classic Named Official Basics Wear Partner of UFC
Mar. 6, 2025
Las Vegas, March 6, 2025 – UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), and True Classic, the fastest growing direct-to-consumer premium menswear brand, today announced a new marketing partnership that will showcase True Classic within all UFC events in 2025.
UFC and True Classic logosUnder the new agreement, True Classic will become the Official Basics Wear Partner of UFC in the United States and will strategically activate its brand within all UFC Pay Per Views and Fight Nights, leveraging UFC’s massively popular promotional assets that surround each event.