LAS VEGAS, Oct. 21, 2025 – UFC®, the world’s premier mixed martial arts organization, and Smith+Nephew, the global medical technology company, today announced a multi-year extension of their landmark worldwide marketing partnership forged in 2024.
Under the renewal, Smith+Nephew will continue as UFC’s Preferred Sports Medicine Technology Partner, a designation it received as UFC’s inaugural partner in that category, as it activates its brand around some of UFC’s biggest events.
“The continued growth of this partnership is a positive development for combat sports,” said Robby Miller, Vice President, U.