UFC, the world’s premier mixed martial arts organization, and Hpnotiq, the iconic blue liqueur loved for its nostalgic 2000s appeal and its rising popularity among millennials and Gen Z, today announced a new multiyear marketing partnership that will showcase Hpnotiq within a selection of UFC’s biggest events.
Under the new agreement, Hpnotiq will become an Official Partner of UFC and will strategically activate its brand within a selection of UFC events in the United States, including all Fight Nights, leveraging UFC’s popular promotional assets that surround each event.
“Hpnotiq is a bold, heritage brand with fresh energy — perfectly aligned with UFC’s role at the center of sport and culture,” said Robby Miller, Vice President, UFC Global Partnerships.