LAS VEGAS, May 20, 2024 -- UFC, the world's premier mixed martial arts organization, and Catalyst Spirits’ Howler Head, the original super premium banana-flavored Kentucky Straight Bourbon Whiskey, today announced an extension of their global partnership with Howler Head continuing as the Official Flavored Whiskey of UFC.
The renewal builds upon the relationship UFC and Howler Head originally formed in 2021 when Howler Head became UFC’s first-ever Official Flavored Whiskey Partner. Since then, Howler Head has become one of the fastest-growing whiskey brands in the world due to its unique flavor profile and by effectively leveraging the massive global reach and increasing popularity of UFC.