Fightfi, the creator of Fight.ID, the world’s first Web3-enabled digital community for fighters and fight fans, and UFC, the world’s premier mixed martial arts (MMA) organization, have announced they will team up to grow UFC’s digital fanbase through continued collaborations with web3 projects.
Fight.ID, an official partner of UFC Strike digital collectibles, uses blockchain technology to bridge the gap between UFC’s massive global fanbase and the growing consumer crypto userbase. Its roadmap includes the development of Fight.ID as a loyalty experience platform; Prize Fight, a prize pool for additional fighter bonuses; and Fight Gear, premium apparel exclusive to the FIGHT ecosystem.