UFC, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC) (“BRCC”), a rapidly-growing, mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, today announced a new multi-year marketing partnership.
BRCC will become the exclusive “Official Coffee of UFC” in the U.S. With the sponsorship, BRCC will bring its distinct brand of caffeine-fueled energy to fans at UFC’s biggest U.S. events, featuring on-site presence, broadcast integrations, custom digital and social content, and more.
“As I’ve gotten to know the team at Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values they stand for,” said UFC CEO Dana White.