It's not everyone's cup of pay-per-view tea.
Though the on-site crowd in Rio De Janeiro will be thrilled by the presence of a Brazilian fighter in each of 13 bouts, it won't be as easy to sell the prospect of a $79.99 price tag for a five-bout headline portion topped by a title bout between a champ and a No. 10 contender.
But here we are with a UFC 301 that'll feature flyweight belt-holder Alexandre Pantoja making his second defense against once-beaten Steve Erceg, who's risen from Australian prospect to championship challenger after exactly three octagonal bouts in the last 11 months.