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UFC 260 Earns Lowest Ratings of 2021 for Pay-Per-View Prelims

Though the event was headlined by a heavyweight championship bout, the UFC 260 prelims didn’t do a huge number in the ratings department.

According to ShowBuzz Daily, the preliminary portion of the card attracted an average audience of 718,000 to ESPN. That’s the lowest of the four UFC pay-per-view prelims thus far in 2021, as the other three — UFC 257 (1.433 million), UFC 258 (794,000) and UFC 259 (1.208 million) — all outdrew Saturday’s offering.

UFC 260 took place at the UFC Apex in Las Vegas. The main card aired on pay-per-view via ESPN+ and saw Francis Ngannou claim heavyweight gold with a second-round knockout of Stipe Miocic in the evening’s main event.