UFC president Dana White is pushing Saturday’s UFC 254 pay-per-view card hard.
“This thing is trending off the charts for us right now,” White told TMZ. “So, today is Tuesday, it’s the end of Tuesday going into Wednesday, on Monday, this thing was trending to be the biggest fight we have ever had. Not Thursday, not Friday, Monday.”
“It is trending bigger than (UFC 229) right now,” White said. “Will the trend hold? One of the things that is a big negative for us is that it is not in primetime at home and it is hard to message that to people.