UFC 246 PPV estimates: McGregor vs. Cerrone could have done 2-million buys

Photo by Chris Unger/Zuffa LLC via Getty ImagesThe UFC’s true PPV buy-rates have rarely been a matter of public knowledge. At times, Dana White has thrown out ballpark figures, and the ongoing UFC Lawsuit has thrown a few legit numbers out into the world, but for the most part, anyone looking to get an idea as to how many people watched any one UFC card have had to depend on estimates based off a whole range of pre, post, and mid-event traffic metrics.

And at least, according to those, UFC 246 should have been another huge success for the world’s largest MMA promotion—and Conor McGregor with it. ESPN’s Marc Raimondi reports that Dave Meltzer – of Wrestling Observer and MMA Fighting – has…