MMA Fighting · Feb 14, 2018
UFC 221 prelims do 697,000 viewers, skewing older
Saturday night’s UFC 221 prelims, prior to the Yoel Romero vs. Luke Rockhold show, did 697,000 viewers on FS 1.
The broadcast also drew 8,022 streaming viewers on FSGO and FOX Now over an average minute.
The show wouldn’t have been expected to do a big number, given less interest in the pay-per-view card and it going head-to-head with the Winter Olympics on NBC. The Olympics pulled in 21,394,000 viewers with figure skating, ice dancing and men’s alpine skiing.
The UFC was fourth among sports broadcasts in the time slot, also trailing the Golden State Warriors vs. San Antonio Spurs NBA game that did 2,781,000 viewers and college basketball on ESPN that did 1,308,000 viewers.