Israel Adesanya and Alexander Volkanovski have now been named as the first official athletes to be sponsored/partnered by Logan Paul’s Prime energy drink.
Paul and his company Prime announced a three-year deal with the UFC in February of 2023. The deal made Prime the “Official Sports Drink” of the UFC and secured Prime promotion at the UFC’s performance institute and on-air during the fights.
Prime branding was also made to be seen in-between rounds, and their logo was even added to the red and blue stools the fighters would sit on during the short one-minute break they receive.