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Toxic Fight Promotion: A case for why the UFC should not book the Khabib vs. McGregor rematch

When Khabib Nurmagomedov defeated Conor McGregor by fourth round submission at UFC 229, few expected that an immediate rematch would take place. However, over the past few months, the two fighters have rekindled their bitter rivalry, including the radicalized slurs, religious attacks, and racial tension that characterized their first encounter, leaving little doubt that their heated rivalry will eventually get a second act.

While the UFC 229 main event was the biggest box office draw in UFC history — estimated at 2.4 million Pay-Per-View buys — it concluded with an embarrassing post-fight brawl that led to both fighters being suspended by the Nevada State Athletic Commission (NSAC).