Top 5 Fighters On UFC Store In 2024

Celebrate Our List Of Top-Selling Fighters!

Dec. 27, 2024

As we close out 2024, UFC is proud to showcase the top-selling fighters who defined this year with their unforgettable performances and strong connection to fans.

UFC Store's Top 5 Fighters Of 2024At the top of the list is UFC light heavyweight champion, Alex Pereira, whose dominant presence and thrilling victories earned him the #1 spot as 2024’s top selling athlete.

Following him at #2 is Max Holloway, whose relentless energy and fan-first mentality continues to make him a beloved figure across MMA – and one of the BMFs on the planet.

Dustin “The Diamond” Poirier’s warrior spirit has solidified his legacy as one of the sport’s most…