While Paramount won the bidding war, the UFC had a number of interested suitors for its broadcast rights.
TKO COO and president Mark Shapiro recently discussed which companies were in the running to land UFC programming during the Goldman Sachs Communacopia and Technology conference. Ultimately, the Las Vegas-based promotion reached a reached a seven-year, $7.7 billion agreement to move all of its content to Paramount+ and CBS.
“We set our sights talking to everybody else,” Shapiro said (transcription via MMAFighting.com). “From Warner Bros. Discovery to a lesser extent Apple, Amazon in a big way, YouTube in a big way, Netflix in a big way, DAZN in a big way.