Karim Zidan delves into the UFC’s Africa ambitions and the various reasons why the MMA organization should proceed with caution given the history of combat sports on the continent.
International expansion has long been a defining characteristic of the UFC’s business strategy.
Over the past two decades, the world’s most recognizable MMA organization has held major events in Australia, Brazil, Canada, China, Germany, Russia, and the United Kingdom. It also established footholds across a variety of continents including the Americas, Asia, Europe and the Middle East and North Africa (MENA) region. Now, the UFC plans to set its sights on Africa as the next frontier of its expansion efforts.