My colleague John Nash wrote a piece examining the costs and benefits to the UFC of reducing the number of Pay-Per-View events. It’s a great piece that everyone should read, but it isn’t without its flaws, and it misses some important information and perspective.
Thirteen of the last 20 UFC PPV events have failed to sell over 219,000 pay-per-views, per Nash’s piece. Perhaps not coincidentally, that works out at almost exactly four events per year selling more than that - a number I mentioned as the ideal at the time, in a tweet John missed and didn’t include in his original article.