Bellator 138 did big numbers. The show averaged 1.58 million viewers. The Kimbo Slice-Ken Shamrock main event averaged 2.1 million viewers during its quarter hour, including the show’s peak viewership at 2.4 million viewers. Bellator 138 bested previous high set by Bellator 131, which featured Tito Ortiz vs. Stephan Bonnar. That show averaged 1.24 million viewers and 1.84 million viewers in the peak quarter hour.
Bellator 131 and Bellator 138 have both taken place under the Scott Coker regime since he took over the promotion a year ago. This is nothing short of remarkable. Coker took over a promotion that had become toxic in the waning days of the Bjorn Rebney era.