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The Bottom Line: Money Talks

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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The announcement that Bellator MMA and the Rizin Fighting Federation will be collaborating again on New Year’s Eve makes a lot of sense for both parties. For Bellator, featuring its top stars in front of a big Japanese crowd with world-class production makes its brand look major league. The odds are also good that its fighters come out on the winning side of most of the matchups against Rizin, making Bellator look good and giving its fighters momentum heading into their next stateside assignments.