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The Bottom Line: A Sleeping Giant

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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When MMA exploded in North American popularity in 2005-07, it was not uncommon to hear bold proclamations about how big the sport would eventually get. It was on the rise, and some of its advocates, who loved the action and excitement inherent to the competition, thought the growth would never level off. Famously, UFC President Dana White predicted that MMA would one day surpass soccer in global popularity.