The UFC is a business above all else.
Don’t ever get that twisted.
While there are overtures into the realm of true athleticism, and they do happen pretty regularly, if the promotion sees a chance to make a quick buck there’s a pretty good chance it’s going to take it.
Champion vs. champion fights, big names from other sports getting UFC fights, or pretty much any other idea that might generate some interest and cash is on the table at UFC headquarters at any given time. While they don’t operate with a script the way pro wrestling does, the goal remains the same: butts in seats, orders on pay-per-view, keep the train rolling for another month of events.