Stand and Deliver: UFC Fight Night 191

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Every fight matters, but some matter just a little more.

In some ways, of course, a win is a win and a loss is a loss. The difference between one fight and the next lies in what’s at stake. Any given card is likely to feature some fights for which the risk and reward are higher and more immediate. Picture the fighter on a losing streak who knows he or she is likely fighting for their job; or conversely, any matchup on Dana White's Contender Series, where two hopefuls know that the brass ring is within their reach if they can win impressively. At other times, a fight feels especially important for reasons that are harder to quantify, but no less real. Whether…