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To a certain way of thinking, a win is a win and a loss is a loss. But while it is true that every fight matters, some feel as if they matter more, for any number of reasons. In some cases, the elevated stakes are easy to quantify. Picture the fighter on a losing streak who knows he or she is likely fighting for their job; or conversely, any matchup on Dana White's Contender Series, where two hopefuls know that the brass ring is within their reach if they can win impressively.
Stand and Deliver: UFC Fight Night 187
