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Silver Lake Partners: The Technology Firm That Bet Big on MMA

The ordering process for Ultimate Fighting Championship pay-per-views has changed: UFC 241 is only available on ESPN+ in the U.S.

Back in July of 2016 When the Ultimate Fighting Championship was bought for a record $4 billion, one company was thrust into the spotlight of the sports world: Endeavor. Despite the organization sending an internal memo stating that the promotion was not for sale just three weeks earlier, Ari Emanuel and Patrick Whitesell’s talent agency managed to reportedly outbid three other firms to purchase the world’s largest mixed martial arts outfit, including the Dalian Wanda Group owned by Chinese billionaire Wang Jianlin.