For Sean O’Malley, first there was Twitch, and now there’s Taki.
One week away from his long-awaited return at UFC 248, the popular bantamweight is back on his side hustle, monetizing personal content with a behind-the-scenes look at his preparation for a fight with Jose Alberto Quinonez at the March 7 pay-per-view event.
Fans pay $5 to access a four-part short-form documentary that offers a “behind-the-scenes confessional” during O’Malley’s camp, per a release from his management firm Ruby Sports and Entertainment. For $225, one fan can get “worn and signed” training gloves along with the series, which launched on Tuesday.