In December 2014, the UFC announced its partnership with sports brand giant Reebok. This meant that fighters were no longer allowed to wear any other apparel from their respective sponsors.
Fighters, in turn, have lost a huge amount coming from their sponsorship earnings. Former women’s bantamweight champion and now retired fighter Miesha Tate revealed she had to give up 80-90% of her income, which were coming from her sponsor deals. Former UFC middleweight turned Bellator fighter Gegard Mousasi echoes this sentiment, saying he was making 4 or 5 times less.