Believe it of not, but the seven-year blockbuster broadcast deal that Ultimate Fighting Championship (UFC) signed with FOX Sports back in 2011 is already almost up for renewal. And, according to Sports Business Journal, the leading mixed martial arts (MMA) league, which was recently sold to WME | IMG for a staggering $4 billion, is looking to land a $450 million annual commitment.
That is a "four-fold" annual increase of the estimated $115 million deal brokered back in 2011. It gets better: UFC will ask that its future television partner for a 10-year commitment.