It appears that UFC 268 was a success domestically.
According to a report from the Sports Business Journal, the event drew approximately 700,000 pay-per-view buys through ESPN+ in the United States (h/t TSN ). That figure, of course, does not reflect international purchases of the UFC 268 card. ESPN+ holds the exclusive right to UFC pay-per-view events in the United States.
UFC 268 took place on Nov. 4 at Madison Square Garden in New York and saw Kamaru Usman defend his welterweight crown with five-round decision win in a rematch against Colby Covington in the evening’s main event.