UFC 263 did approximately 600,000 pay-per-view buys, according to a report from the Sports Business Journal.
That figure includes 500,000 buys domestically through ESPN+ and another 100,000 internationally. Those figures are based on industry estimates, because the Las Vegas-based promotion does not release official buy rates.
UFC 263 took place at Gila River Arena in Glendale, Ariz., on June 12 and saw Israel Adesanya retain his middleweight crown with a unanimous verdict over Marvin Vettori in the evening’s headliner. In the co-main event, Brandon Moreno claimed the 125-pound belt with a third-round submission of Deiveson Figueiredo.