Things have to be going pretty well for the UFC in 2021 when a 600,000 buy PPV clocks in as just the 4th highest selling card of the year to date. That’s the number quoted in the Sports Business Journal, who estimate that the UFC 263 fight card headlined by a rematch between Israel Adesanya and Marvin Vettori pulled in as much as 500,000 buys in the North American ESPN+ market alone—with an estimated 100,000 buys coming from overseas, international PPV markets.
Assuming these numbers hold water, UFC 263 would rank as the 3rd highest selling PPV reported of Israel Adesanya’s career.