Reebok's direct participation in the sport of mixed martial arts, and with the UFC specifically as their official apparel provider, hasn't been long. A matter of months, really, and while there have been some notable highs or milestones, their participation hasn't come without controversy either.
From fighters being unable to retain sponsors during UFC-sanctioned events to lower sponsor pay for some to misspelled names on fight kits to the firing of noted cutman Jacob 'Stitch' Duran, the July launch of Reebok's UFC line of products has faced some withering criticism.
Still, the Reebok train has left the station and Michael Lunardelli, Reebok's point man for their combat division, believes while the bumps in the road should be acknowledged, so should the positives that have happened and is yet to come.