The mountain is high, the valley is low ...
While many mixed martial arts (MMA) fighters and their sponsors have been criticizing the upcoming deal between Ultimate Fighting Championship (UFC) and Reebok, not all sponsors think it's necessarily a bad thing.
Robin Offner, CEO of Bad Boy Brands in San Diego, Calif., appeared on Unfiltered MMA Radio with retired UFC fighter Chris Leben on Monday (June 1, 2015) to explain how he saw the "free ride" coming to an end.
"One of the things that a lot of people don't realize, for a company like Bad Boy, we're bigger than a lot of the other MMA companies.