Reebok Partners with Conor McGregor for Sole Fury Sneaker

Sole Fury is the name. Reebok is the brand.

The company has partnered with ever excentric UFC fighter Conor McGregor. On November 8, Reebok released a daring new performance-driven silhouette sneaker that seamlessly unites a fashion-forward aesthetic with street-level clout.

The all-new campaign is called #SplitFrom.

The unique design is centered around a modernized revival of “Split Cushioning Technology,” an early 1990’s footwear innovation pioneered by Reebok that radically broke away from conventional practice by entirely removing a section of a sneaker’s midsole. In addition to giving the shoes an ultra-futuristic look, the technology reduced weight and added flexibility, improving…