I remember the first time I ever got fired from a job, I was devastated. The last time? Pfffft ... I was in the strip club by sundown.
Point is, getting embarrassed in front of your friends and peers isn't as hard when it happens on the reg, which I would imagine holds true with losing. Could explain why Jose Aldo was inconsolable after his loss to Conor McGregor at UFC 194 last Saturday night (Dec. 12, 2015) in Las Vegas, Nevada.
It was unfamiliar territory.
That's what happens when you're the king of the hill for over a decade.