It's been official for a little while now. If Colby Covington isn't your pick for the biggest heel on the UFC roster, you're either overthinking or underthinking, though only the former seems fully realistic. That's what being a no-brainer is all about, and when it comes to UFC heels, Covington is the biggest no-brainer we've seen in quite a while.
How do we know? It's not the boos or even the cheers for his well-documented and oft-bigoted public persona. It's not the public criticism or the social media followings. It's the number of top fighters who want to fight him—or at least entertain matchmaking ideas they'd normally ignore or dismiss out of hand.