Opinion: Why Boring Fights Are Bad for Business

With little to be entertained by, the crowd has taken to entertaining themselves. pic.twitter.com/P6Tcx9AKB5

— Fernanda Prates (@NandaPrates_) November 17, 2019Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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The Ultimate Fighting Championship’s last event before a three-week hiatus, UFC’s trip to Sao Paulo on Nov. 16 was expected to produce an intriguing matchup in its main event, with Top 10 light…