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Opinion: The Perfect Entertainer, Athlete, and Fighter

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of, its affiliates and sponsors or its parent company, Evolve Media.

A common theme in my columns is the UFC’s shortcomings when it comes to fighter promotion. One reason I harp on this is that the men and women who suffer severe physical injury in a sport with frequently little pay and grave consequences for their post-retirement lives deserve better. Looking around, even among the UFC champions, few are big stars. Great fighters like Alexander Volkanovski and even Amanda Nunes struggle to attract pay-per-view buys.