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On April 3, 2023, it was officially announced that William Morris Endeavor, the parent company of the Ultimate Fighting Championship, was buying World Wrestling Entertainment, or WWE. Moreover, Endeavor announced its plan to merge the industry leaders in real and fake fighting into a single corporate entity under the name “TKO.” Clearly, this is a momentous move, far greater than any championship battle or the signing or departure of any individual fighter. I didn't want to deliver a hot take at the time, but with a few weeks to think about and read the news surrounding the deal, it's worth considering how it will affect the sport.