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Opinion: Accepting bigotry hurts the UFC’s bottom line

On Saturday night at the UFC Apex facility in Las Vegas, NV, fans were given an opportunity to listen in on the corner audio for one of the night’s undercard bouts, between women flyweights Andrea Lee and Viviane Araujo. What they got wasn’t any quality technical insight into the process of fighting, but instead a bigoted rant from the mouth of Lee’s coach, Tony Kelley, directed at her Brazilian opponent.

“That’s what they’re gonna do, they’re dirty f-cking Brazilians,” Kelley told Lee in response to a complaint she made over an alleged foul. “They’re gonna f-cking cheat like that.