When you're rolling with the types of sponsors ONE Championship is, it's easy to see why.
While the phone has been ringing in Scott Coker's office, Victor Cui's -- CEO for ONE Championship -- Facebook inbox has been blowing up after the payout numbers for the Ultimate Fighting Championship (UFC)-Reebok sponsorship were released.
And the messages in that inbox -- which Cui says could reach into the hundreds on a daily basis -- aren't just from fighters and managers inquiring about potential work with the Asia-based mixed martial arts (MMA) promotion, but from sponsors, too.