As we know, the MMA industry is huge. With an estimated 300 million people considering themselves fans of MMA, the market for clubs and studios in the United States alone is believed to be worth $9 billion. Dana White’s UFC has a $10 billion market cap, and other brands, such as Bellator, are grabbing market share with their main events as well.
That stands up when compared to the esports market. Online virtual sports have become insanely popular in recent years, especially since 2020, when virtual sports were the only entertainment the world could enjoy.