Michael Schiavello: Respect, Integrity Lacking in Western MMA Promotions

One Championship play-by-play announcer Michael Schiavello can outline the differences between his organization and many of its contemporaries. In his estimation, respect and integrity are often lacking in the marketing of many western MMA promotions, including the Ultimate Fighting Championship. “The Voice” believes pay-per-view business models in combat sports are built around emotions like disdain and disrespect.

“The name calling, the crazy stunts, throwing things through windows [and] at each other, threatening each other on Twitter,” Schiavello told Sherdog.com. “That’s how you sell PPVs to a largely western audience, which is sad. Are a lot of the UFC guys fighters or martial artists?…