To say that the UFC business and revenue model thrives on rivalries is obvious. The rivalry between Conor McGregor and Khabib Nurmagomedov produced one of the most hyped UFC fights in history. UFC 229 in 2018 stands as MMA’s highest-grossing event ever due to massive pay-per-view sales and gate revenue. No second fight occurred, as McGregor never secured a rematch amid ongoing tension and Khabib’s retirement, but the first clash generated unprecedented financial benchmarks for the promotion.u200b
UFC 229: The Record-Breaking Cash Cow
UFC 229 took place on October 6, 2018, at T-Mobile Arena in Las Vegas, where Khabib Nurmagomedov dominated McGregor with takedowns and ground control before securing a fourth-round submission via neck crank at 3:03.