Conor McGregor seems to be promoting his whiskey more than his fighting nowadays. He claims his own brand of Proper Twelve whiskey is the direct competitor to Jameson, and the former two-division UFC champion has been retweeting just about every fan who has purchased a bottle.
This is why Max Holloway’s latest tweet drew some laughs from those following the situation. The featherweight champion recently tweeted his support for a whiskey brand that’s a “true pillar of Ireland” and isn’t just “a watered down trend.”
238 years of innovation, hard work, and unmatched quality. Not a watered down trend.