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Whether it’s a novel or an essay, the elements of good writing are often no different. In a 2015 TED Talk, novelist Ryan Gattis detailed what he called the five essentials of immersive storytelling, equally applicable to fiction and nonfiction: (1) hooks to grab readers’ attention, (2) the unexpected to keep their attention, (3) cause and effect to link events and push the story forward, (4) descriptions of feeling—mental, physical, emotional—to help readers connect on a human level and (5) concrete specific details to convince readers that what they are reading could actually happen.