The TV audience numbers haven't yet been released, but one thing is certain: the fight between Acelino “Popo” Freitas and Wanderlei Silva did absurd numbers in Brazil.
Broadcast live on Rede Globo starting at 11 p.m. local time on Saturday, Spaten Fight Night 2, heavily advertised in recent weeks through a multi-million dollar marketing campaign promoted by the AMBEV brewery (which produces Spaten beer), connected with an audience that MMA doesn't often reach in Brazil. Unfortunately, the fight's outcome — which included a brawl where Silva was knocked unconscious — significantly increased the engagement.
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