The ongoing global pandemic has been a source of disruption for MMA promotions around the world. Many have had to shut down their events and adapt their standard business operations to adjust to the new ‘normal.’ However, KSW are leaning on one particular strategy, which they believe will pay off moving forwards: cross promotion.
Last week, the European company announced that they had struck an agreement with Czech-Slovak organisation, Oktagon MMA—to share the services of lightweight champion, Mateusz Legierski. He is due to make his KSW debut over the coming months. And if it were up to CEO Martin Lewandowski, similar signings would follow.