Khabib Nurmasgomedov has once again been ranked as the “most successful” Russian celebrity and athletes under the age of 40.
According to Forbes, the UFC lightweight champion retained his position atop the rankings by amassing an Instagram following of more than 20 million followers and reportedly earning $16.5 million for the financial year ending in April 2020.
Despite his strict policy against sponsoring alcohol, cigarettes, or gambling products and services, Nurmagomedov was able to amass a sponsorship portfolio that included contracts with Reebok, Toyota, Gorilla Energy drink ,and Alhadaya (black cumin oil).
Forbes also reported that Nurmagomedov makes a portion of his income through speaking obligations, for which he charges 5.